Water.

A resource that is thought to be inexhaustible, cheap and a given right.

In reality, more than 4 billion people in the world do not have access to running water.

Food for thought.

All this makes us think that, in the future, even industrialised societies will find themselves having to solve the problem of managing water resources due to climatic change and a lack of attention to our natural heritage.

The existence of water, both on Earth and in Man, is a fundamental part of every vital function. This water-dependency for every life form, leads us to think that design could help towards finding, if not the complete solution to the problem, then at least a greater awareness of this valuable resource.

The exhibition consists of about ten projects by Italian and foreign designers who came up with sound solutions for raising people’s awareness when it comes to using water in our everyday lives.

The thing that characterises the exhibits on display the most is the careful simplification of the design elements.

A conscious decision, an adequate response to the ever increasing complexity of the world, resulting in the creation of minimal interventions, be they playful or conceptual, that suggest a particular use or function instead of imposing it.

TWIN TOWER
ANDREA CRIPPA
Special project.

DON’T WASTE H2O
ENRICO AZZIMONTI E JORDI PIGEM DE PALOL
Logo.
A message to be printed, screen-printed, worn, for communicating and getting people involved.

CM/Y
WALTER BECCHELLI
Graphics for containers.
All the rain that has fallen on the world, in a sip.

WATERCLOCK
IVANA FABRIO
Clessidra, made out of transparent PVC or glass.
Clessidra, from the ancient Greek “water thief”, measures water and time: two limited resources.

DO NOT WASTE
EMMANUEL GALLINA
Steel sink strainer with punched-in words.
A warning to keep the conscience vigil.

H2ORO
GIULIO IACCHETTI E JOON KWEON HWANG
Icecube tray made out of coloured rubber.
Recognising the true value of water by giving it the shape of gold.

RAZIONE H2O
JOEVELLUTO: ANTONELLO CARROSSA, ANDREA MARAGNO, SIMONE POLGA, SONIA TASCA
Disposable nylon water bags.
For cleaning your house, personal hygiene purposes and your everyday needs: just the right amount of water.

PLAY ARCHITECTURE
GIANMARIA SFORZA
Game for children and adults.
Wooden and floating construction elements to creatively compose and recompose on the water.
A city to build in the bath, in the water at sea, wherever floating.

H2o GYM
MATTEO RAGNI
Trolleys for plastic tanks.
Transporting water: from Africa to Sicily.
Lots of people have got it to do.

WATER FOR BREAKFAST
GIANMARIA SFORZA
Containers to capacity progressive.
A reserve of water always available,  throughout the day, for the whole family.
For an education of the whole family to daily consumption of water, fundamental for a good diet.
The container more capacious, once filled,  brings water to smaller ones, and so on,  also indicating the correct doses.
Topping up, as well as a good behavior,  it also becomes a nice gesture to look at.

DRINKABLE WATERCARD
PAOLO ULIAN
Postcard.
Sending drinking water: a great help with a greeting.